World ski champion Kristian Ghedina endorsed the Parah Uomo brand and the 1999 spring/summer collection.
On the occasion of the product's image makeover, Parah Uomo proposed a more athletic and dynamic look ad well as never-before-used materials.
The presentation event included the lounch of the new collection which featured an actual lounch by the well-Know skier with a customized "Parah" parachute.
Kristian Ghedina's image for this compaign was created by the celebrated photographer Aldo Follai.
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