Press

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01/15/2015

PARAH OPENING SHOWROOM

From 19 January 2015 a new location in Tortona 14
04/01/2014

Style revolution

Parah New Generation enters a new dimension with a collection featuring totally new style, shapes and colors designed for a romantic young woman with a distinctive look and tastes.
04/01/2014

Intimate sensations for the parah f/w 2014-15 collection

Breaking the boundaries of lingerie design by using an unconventional approach and demonstrating even more determination are the concepts that have inspired the new Parah collection for the upcoming winter season.
04/01/2014

Parah concept: clothing takes 'shape'

For the FW 2014-2015 collection, Parah presents a clothing line full of fantastic mix-and-match separates that are perfect for creating exclusive looks.
04/01/2014

Parah uomo: vibrant contrasts for spring/summer 2014

Parah uses its great expertise of over 60 years dedicated to women's apparel to create a refined and appealing total look for men that can be worn in the city, on vacation, and during leisure time in complete comfort and freedom.
04/01/2014

Parah's summer 2014 is “new generation”

Parah New Generation is a sophisticated blend of tradition and innovation, romanticism and modernity. This glamorous line with light, deconstructed items was designed for a fashion-forward, contemporary woman.
04/01/2014

Impronte parah: the evolution of taste for summer 2014

Impronte Parah signifies elegance and understatement with the right balance of absolutely invisible technical solutions and sartorial styling that flatter the figure of women who feel more comfortable showing less.
04/01/2014

Art, nature, artisan workmanship and italian style: parah's new recipe for its spring/summer 2014 collections

For over 60 years, Parah has been recognized for its style, reliability, excellence and Italian workmanship. The concept, inspiration, and taste of the collections are 100% Italian, and Italian essence is at the basis of this exclusive brand that represents every woman's desire to look great.
09/22/2013

PARAH PRESENTS ITS S/S 2014 BEACHWEAR COLLECTION

A trip around the world in search for an eclectic and multiethnic woman
07/01/2013

Parah Presents its Underwear for F-W 2013-14: the Indiscreet Allure of the Art of Seduction

Next season’s must-have: the Super Up bra, a tribute to luxury and sensuality