Deborah Compagnoni - Lumière bra
bra without cuts or external seams
Lumière is the first bra in the world without cuts or external seams that offers a natural looking bust line. Deborah Compagnoni, world ski champion, has offered an exceptional testimonial for the Lumièere bikini-bra.
The images for this testimonial were disseminated in a massive press and advertising compaign tha began on September 20, 1997, and resulted in an investment for more than 2 billion Italin lire.
Within a few months' time, sale figures for this bra reached the benchmark goal of 100 thousand pieces.