Press

PARAH OPENING SHOWROOM

From 19 January 2015 a new location in Tortona 14

Style revolution

Parah New Generation enters a new dimension with a collection featuring totally new style, shapes and colors designed for a romantic young woman with a distinctive look and tastes.

Parah concept: clothing takes 'shape'

For the FW 2014-2015 collection, Parah presents a clothing line full of fantastic mix-and-match separates that are perfect for creating exclusive looks.

Parah uomo: vibrant contrasts for spring/summer 2014

Parah uses its great expertise of over 60 years dedicated to women's apparel to create a refined and appealing total look for men that can be worn in the city, on vacation, and during leisure time in complete comfort and freedom.

Impronte parah: the evolution of taste for summer 2014

Impronte Parah signifies elegance and understatement with the right balance of absolutely invisible technical solutions and sartorial styling that flatter the figure of women who feel more comfortable showing less.

Art, nature, artisan workmanship and italian style: parah's new recipe for its spring/summer 2014 collections

For over 60 years, Parah has been recognized for its style, reliability, excellence and Italian workmanship. The concept, inspiration, and taste of the collections are 100% Italian, and Italian essence is at the basis of this exclusive brand that represents every woman's desire to look great.

FOR DAY AND NIGHT, CHOOSE PARAH

From dawn to dusk, comfortable and easy-to-wear pieces for your everyday life! Spring Summer Collection 2013.

Gioia

Vitamin C.
On page 153 shooting with Parah New Generation proposal.

D-Repubblica

Training precious.
On page 242 shotting with Parah lingerie.

 

Gioia

Lingerie, underwear and ....
On page 80 shooting of lingerie items paired with dresses, skirts and pants. For Parah the bra in transparent silk on skirt with polka dots.

 

Confidenze

Sexy!
On page. 25 shooting of lingerie with a proposal for the Parah sexy night.

 

Leggo

Valentine's Day.
On page 16 trends for the intimate Valentine's Day. It achieves the right Parah lingerie to wear.
 

Marie Claire

Special lingerie.
On page 301 proposals selected by the editors of underwear. From Parah a top in stretch satin petticoat.

 

Glamour

Be sexy be hot.
On page 107 still-life in a special Valentine's Day with a slip of Parah.

 

Grazia

Special parades.
On page 77 proposals from SS 2014 shows as a caftan of Parah.

Vanity Fair

Lingerie and ......
On page 96 shooting of Parah lingerie summer collection 2014.

Vanity Fair

Vanity Style special lingerie.
On page 122 still-life image of a corset collection of Parah FW 2013-14.

Marie Claire Bis

Special parades.
On page 98 five images from the parade Parah SS 2014.

Elle Sposa

The lingerie for the bride.
On page 161 still-life image of a coordinated Parah lingerie for wedding day.
 

Chi

Pin-up body.
On page 102 Elenoire Casalegno wearing a bra Parah  in shooting.

 

Tu Style

The petticoat.
On page 74 shooting nightgown worn with Parah.

 

My Self

I do not see.
On page 118  lingerie photoshoot in still-life with coordinated Parah.

 

Grazia

Special lingerie, 99 ideas to seduce.
On page 115 shooting with a proposal for a coordinated Lingerie Parah.

 

Vanity Fair

All the fruits of lingerie.
On page 142 editorial service with stil-life with a coordinated Parah.

 

Tu Style

Special lingerie.
On page 76 shooting with a coordinated intimate Parah.

 

Chi

Sexy lingerie.
On page 107 still-life with Parah lingerie coordinated.

 

F

Special lingerie.
On page 99 still-life of a coordinated Lingerie Parah.
 

Diva e Donna

Parade Parah SS 2014.
On page 60 Juliana Moreira wearing a swimsuit of the new beachwear collection during the parade in Blue Fashion Beach.
 

Gioia

Special Lingerie.
On page 82 photo shoot with undergarment worn silk and lace Parah.
 

Chi

Passion color.
On page 105 still-life of  Parah corsetry.
 

Glamour

Special intimate autumn-winter.
On page 222 shooting with a coordinated Parah Lingerie Fall-Winter collection.

 

Donna Moderna

The costumes in the colors of the sun.
On page 62 shooting with the trikini Parah for summer 2013.
 

Confidenze

Mid-August at the beach
On page 22 shooting with Parah dress beach.

Marie Claire

Special lingerie.
On page 84 proposals for lingerie in black variant. Parah presents the corset with tulle and Chantilly lace.
 

Top

Beach fantasy.
On page 48 shooting of bikini summer collection 2013. Parah New Generation triangle bikini.
 

Diva e Donna

Beauty oil.
On page 107 shooting with Parah swimsuit.
 

La Repubblica

Bustiers and corsets on show in Paris.
On page 35 article devoted to trends in the intimate history. Parah presents the bodice tulle.
 

Diva e Donna

Sex on the beach.
On page 88, 99 and 109 shooting with two beachwear proposals of Parah 2013.
 

Donna Moderna

You can not give up the whole.
On page 75 proposals in all black swimsuits of the summer collection 2013. The swimsuit Parah is with macramé detail.

 

Tu Style

Beachwear 2013.
On page 72 shooting ​​by the editors with a bandeau bikini of line Parah New Generation.
 

Gente

Anna Falchi in swimsuit.
On page 47 Italian actress wearing a bikini Parah.

 

Elle

Shorts open air.
On page 138 shootting with the summer costumes. Parah proposes the one-piece swimsuit with side portholes.
 

Marie Claire

Special costumes summer 2013.
On page 131 and 165 proposals for costumes worn and still-life of Parah.

 

Silhouette Donna

Beachwear 2013.
On page 95 proposals beachwear selected by Silhouette Donna for summer 2013. The tikini Parah is the must-have.

D-Repubblica

Fashion in the clouds.
On page 84 shooting with bikini of Impronte Parah
 

Donna Moderna

Costumes to be unique on the beach.
On page 80 bikini with integrated belt of Parah.
 

Confidenze

The sea in shape.
On page 23 and 25 shooting of swimwear Parah and Impronte Parah.
 

A

Style on the beach.
On page 68 shooting with swimsuit  Parah On Ice series.
 

F

The costumes that make you chic.
On page 90 shooting with bandeau bikini of Parah On Ice serie.
 

F

The costumes summer 2013.
On page 115 service with the costumes worn proposed for the 2013 season. Parah proposes a swimsuit.
 

Gioia

Finally to the sea ....
On page 82-83 shooting swimsuits with a proposal of Impronte Parah.

Vanity Fair

A string leads to another.
On page 138 still-life of various costumes. Parah proposes the Triangle Bikini New Generation.
 

Donna Moderna

The costumes summer 2013.
On page 79 swimsuit, band or tie for next summer Parah choose.

 

Style Papers

The coming summer.
On pages 26-27 Interview with Gianluca Piazzalunga of Parah trends SS 2013.
 

Glamour

Summer Lady.
On page 169-170 shooting with Parah trikini of collection SS 2013
 

Elle

Special beachwear.
On page 203 Parah trikini with polyurethane inserts.
 

My Self

Swimsuit or bikini ....
On page 92 service still-life with proposals of some Parah swimwear for the summer 2013.

Vanity Fair

Special swimwear.
On page 153 shooting with a bikini Parah.

Tu Style

73 costumes that make you happy.
From p. 98 a series of proposals for costumes Parah for all tastes and all occasions.
 

Sport Week

Special beachwear.
On page 53 shooting witk Parah On Ice bikini.

 

Il Sole 24 Ore

Launch of Parah New Generation collection
On page 8 article / interview to Gianluca Piazzalunga on company news.

A

Miami Style.
On page 76 shooting  with a proposal of the Parah collection Parah beachwear.

 

Grazia

Special beachwear.
On page 144-45 shooting of beachwear  with a proposal from the Parah New Generation collection.
 

D-Repubblica

Acquafun.
On page 129 shooting  with costumes Parah.

Diva e Donna

Choices belly.
On page 106 lotus flower bra Parah for pregnant women.

 

D-Repubblica

Total immersion.
On page 87 shooting in special beachewear service.

Grazia

Special beachwear.
On page 111 shooting witk swimsuit Parah in total white.
 

Very Elle Shopping

The proposals sea of Very Elle.
On pages 87, 95 and 99 proposals in stil-life of some costumes Parah for summer 2013.

 

Donna Moderna

The pleasure of making you beautiful.
On page 86 shooting with a suit of Parah beachwear PE 2013.

 

Beauty in Vogue

The sun care ABC.
On page 111 shooting with white trikini of Parah.
 

Grazia

On the skin lingerie.
On page 120 drop-life with bra lotus by Parah.

 

F

Black lace.
On page 96 still-life with proposed coordinated in black lingerie Parah Series Lotus.

 

Gioia

Who's afraid of the curves?
On page 89  lingerie shooting with a proposal for a coordinated Parah.

 

Il Mattino

Lingerie Spring.
On page 14 photos from catalog Lingerie Parah with coordinated series Lotus.
 

Settimanale Nuovo

Out of underwear!.
On page 61 still-life of proposals for intimate garments for spring. For the Parah corset with matching briefs.
 

Top

Fashion mood.
On page 42 shooting with Parah lingerie.
 

Diva e Donna

Underwear and company.
On pages 77-80-89 shooting and still-life leaders signed Parah lingerie.
 

La Provincia di Varese

Parah looking abroad.
On page 16 interview of Gianluca Piazzalunga, new president of Parah.

Starbene

The fashion remodels.
On page 70 still-life of a fashion slip Parah.
 

Glamour Accessori

Special accessories and lingerie.
On page 64 lingerie shooting with Parah brief and bra.
 

Grazia

The lingerie spring.
On page 168 shooting with matching lingerie Parah.
 

La Prealpina

Parah, new captain at the helm.
On page 10 in the economy section the appointment of Gianluca Piazzalunga driving Parah.
 

Italia Oggi

Parah: change at the top.
On page 16 article of the appointment of Gianluca Piazzalunga driving Parah.
 

La Provincia di Varese

Gianluca Piazzalunga head of Parah.
On page 13 the appointment of the new spokesman of Gallarate.
 

Intimità

Lingerie is already in bloom.
On page 24 models with proposal of Parah.
 

Confidenze

Lingerie for curvy women.
On page 25 shooting with a matching lingerie Parah.
 

Gioia

Special lingerie.
On page 91 shooting of Parah string.
 

A

The worn underwear.
On page 77 shooting of underwear  with proposed Parah.

Tu Style

Lingerie Match.
On page 86 proposals for intimate combined with signs of the zodiac. Parah corset.

Elle Sposa

Bride and accessories.
On page 162 a selection of matching underwear for the wedding day.
 

Vanity Fair

Special lingerie.
On page 98 shooting with bra lotus Parah.
 

Donna Moderna

The pleasure of your beautiful.
On page 47 shooting with Parah lingerie.

Vanity Fair

Special Lingerie.
On page 150 sill-life to the very best of intimate 2013.

 

Elle

Yachting club.
On page 41 special shows S-S 2013. A beach proposal by the parade of Parah.
 

Marie Claire Bis

Catwalk special.
On page 90 Parah catwalk.

My Self

Parah Lingerie
On page 118 microfibre top,  Parah.

Vanity Fair

On page 132 proposals for intimateof a Parah.

Confidenze

On page 77 tips intimate with coordinated Parah.

Confidenze

On page 114  underwear shotting with a bra of Parah.

Donna Moderna

On page 82 intimate shooting with Parah lingerie
 

Diva e Donna

On page 107 proposals for sexy lingerie for the bride with a coordinated Parah.

Very Elle Beauty & Fit

On page 120 proposals still-life of Parah swimwear for summer 2014.

Vanity Fair

On page 136 Parah New Generation in shooting beachwear.
 

D-Repubblica

The sub and siren.
On page 103 shooting with swimsuit of summer collection 2014 Parah.

Grazia

Special costumes.
On page 108 selection in still-life of swimsuits and bikinis. Parah for a swimsuit microfiber.

Vogue Italia

Voilà Lexi boling.
On pag. 134 shooting by Steven Meisel with Parah bikinis.

 

Beauty in Vogue

Bathing Beauties.
On page 93 shooting of swimsuits with proposals bikini Parah.
 

D-Repubblica

Special beachwear.
On page 129 mono-shoulder swimsuit of Parah collection in shooting.
 

Donna Moderna

Special beachwear.
On page 93 shooting of costume with double proposal by Parah: a swimsuit and a bikini.
 

Marie Claire

Hot summer time.
On page 162 special beachwear with a Parah bikini in a shooting.
 

Maxim

Natalia Hurricane.
On page 36-37 shooting with Parah bikini bandeau
 

L'Espresso

In the wake of high-tech.
On page 128 proposals sea swimwear technology. Picture of a bikini Parah.
 

Silhouette Donna

Special beachwear.
On page 110 Parah New Generation proposal in shooting.
 

Vanity Fair

Rock on the beach.
On page 129 shooting with bikini Parah summer collection 2014.

 

Gioia

Finally to the sea.
On page 166 shooting with dresses and costumes from the collection Parah summer 2014.
 

L'Espresso

Sexy & Fluo.
On page 134 pictures from Parah lingerie collection SS 2014.
 

Glamour

Special beachwear.
On page 149 shooting witk bandeau bikini and leggings of Parah New Generation collection.
 

F

Fashion. Choose your swimsuit.
On page 120 shooting with Parah New Generation beachwear proposal.

 

Elle

Movie with swimsuit.
On page 163 shooting with Parah New Generation bikini.

 

Marco Polo

The travels of Marco Polo.
Cover  with shooting of Vanessa Hessler wearing costumes from the collection Parah PE 2014.

 

Top

Adriana Volpe wearing Parah bikinis.
The showgirl with Parah bikini serie Scultura in shooting.

Marie Claire

Special lingerie.
On page 190 article with Parah lingerie coordinate in white color.
 

Diva e Donna

Fashion beach.
On page 103 Impronte Parah still-life with swimsuit.
 

F

Gipsy couture
On page 93 Parah shooting with Parah New Generation bikini.

 

Marie Claire

Special lingerie.
On page 190 shooting in still-life with Parah intimate coordinate.

 

Diva e Donna

Etno style.
On page 100 shooting with bikini of Parah New Generation line.
 

Glamour

So sexy. Black lace or folk print?
On page 153 shooting with coordinate lingerie of Parah FW 2014-15 collection.

 

Donna Moderna

One day model.
Show in shooting a Parah New Generation bikini.
 

Diva e Donna

Flowers and colors.
On page 115 shooting with Parah bikini of SS 2014 collection.
 

D-Repubblica

Special lingerie.
On page 88 shooting with Parah lingerie.
 

Chi

Vanessa Hessler wearing Parah.
On page 95 and 97 shooting of Vanessa wearing Parah bikini SS 2014.
 

Glamour

Beautiful day.
On page 128 still-life with top of lingerie collection Parah FW 2014-15.

Gioia

Special lingerie.
On pages 89, 105 and 110 different shooting and still-life with Parah lingerie collection FW 2014-15.
 

La Provincia di Varese

Total page for Parah.
On page 17 Parah's history.
 

D-Repubblica

Silk, tulle and lace dress code in the most private.
On page. 118 shooting with Parah lingerie.

Gioia

Fashion-lingerie!
On page 116 shooting with model who wearing Parah lingerie collection FW 2014-15