From 19 January 2015 a new location in Tortona 14

Style revolution

Parah New Generation enters a new dimension with a collection featuring totally new style, shapes and colors designed for a romantic young woman with a distinctive look and tastes.

Parah concept: clothing takes 'shape'

For the FW 2014-2015 collection, Parah presents a clothing line full of fantastic mix-and-match separates that are perfect for creating exclusive looks.

Parah uomo: vibrant contrasts for spring/summer 2014

Parah uses its great expertise of over 60 years dedicated to women's apparel to create a refined and appealing total look for men that can be worn in the city, on vacation, and during leisure time in complete comfort and freedom.

Impronte parah: the evolution of taste for summer 2014

Impronte Parah signifies elegance and understatement with the right balance of absolutely invisible technical solutions and sartorial styling that flatter the figure of women who feel more comfortable showing less.

Art, nature, artisan workmanship and italian style: parah's new recipe for its spring/summer 2014 collections

For over 60 years, Parah has been recognized for its style, reliability, excellence and Italian workmanship. The concept, inspiration, and taste of the collections are 100% Italian, and Italian essence is at the basis of this exclusive brand that represents every woman's desire to look great.


From dawn to dusk, comfortable and easy-to-wear pieces for your everyday life! Spring Summer Collection 2013.


Vitamin C.
On page 153 shooting with Parah New Generation proposal.


Training precious.
On page 242 shotting with Parah lingerie.