Impronte Parah combines comfort and elegance in a single collection of bikinis and one-piece swimsuits to suit all sizes

Settling for second best is as unfashionable as wearing a pair of slip-ons on white socks. For S/S 2013, Impronte Parah wants to stand out of the crowd and steer clear from usual diktats, with an innovative, cutting-edge and out-of-the-box collection where shades and fabrics are a perfect match of comfort, sophistication and femininity. Shaping swimsuits, able to conceal any minor issue, are key. This collection aims at using every woman’s curves as an ace up the sleeve.
 
Looking into redefining the classic concept of matching colours, Impronte Parah plays creatively with unusual shades. From tangerine to antique gold, from rum brown to pure purple, from total white to slate blue – and last but not least, the evergreen yet never dull black. Colours are teamed up with prints  of all sorts and kinds, be it vintage-like, polka dots or ethnic-chic. The fil rouge of the collection - research - shows in the reinvented prints that shape the body to make it look reassuringly slimmer and sleeker.
 
A flash-back into a glorious past and a bow to the cults: here come colour block, polka dots and animal prints –reinvented in a more upbeat version. Romance is never enough, either: the sweet super trend and must-have of the next season is broderie anglaise.
We see much more slender centrepieces, for an enhanced figure and lightweight effect, yet without affecting the basic structure, model and fit - always the main priorities of Impronte Parah's style. Choice is endless: from Saint Tropez-esque bandeau and padded bikinis, paired with basic bottoms with clever side or adjustable bows, with a gather, to   padded - both under-wire or body-shaping bras, with fixed cups.
The new fashionable fixed cups, perfectly working in a see-through effect, only confirm that sexy can be comfortable, too, and help fighting the misconception that every woman has in her mind: from now on, nobody will need to say ‘looking good means sacrifice’ ever again.
Highly versatile viscose jersey concept wear is the perfect match for all needs: ideal when used on the beach, it’s as glamorous when paired with a chic accessory for a night out.
 
Also, for those who long for a much sought-after slimmer shape, Impronte Parah has designed the exclusive CURVY range. This high-tech approach combines fashion and technology and applies it to the whole collection, made with the innovative Lycra® Beauty Explosive fabric. The performance of Lycra Extra Life Lycra® Beauty is incredible, for swimsuits that provide top quality body-shaping maximising womanly curves. Lycra® Beauty Explosive ensures full comfort and helps maintain the original shape while providing higher tolerance for oils and sun lotions and better performance when exposed to UV rays or chlorinated water. But what’s more, CURVY also ensures a perfect fit, thanks to the wide range available up to F cups. New: the comfort-up fixed cup bikini has soft cups that easily fit any shape.
Details and accessories put straps and cleavage under the spotlight while on-trend buckles and belts embellish the swimsuits.  Features that epitomise at best the new Impronte Parah collection – for fashion that thinks big… style.

Tag: backstage fashion beachwear american bikini Wire Bikini bandeau bikini padded bikini triangle bikini warm colors Comfort comfortable Fashion tips tip cup B- C cup C- D fix cups made in italy Pareo High rise briefs wide strap shoulder straps total look