Parah is in South Korea

More than 800 shops distribute our brand in Italy and abroad testifying the great attention and interest that Our Company gives to the International market.
Among the most interesting and growing business countries we have focused on South Korea :
“We have been working in this country for a couple of years with very successful results thanks to a license agreement of Parah with CJO Shopping, a south korean important company, whom we have committed the production and the distribution of our Parah’s lingerie collections” declares Andrea Rienzo, member of the founding family and Parah’s merchandiser .
“We are engaged to better satisfy the requests of this important segment of buyers ,who have different sensibility and needs from the Europeans”.
The purpose is offering items with Asian taste especially for fitting and wear ability on the South Korean market, particularly for bras and briefs, without forgetting Parah’s unique style and Italian touch .
“Even for Spring/Summer 2016 we have created a dedicated series for this market” explains Rienzo, “which comes from the co-operation with a group of young south korean stylists able to better understand the customers’ needs and taste. Once produced , the samples are sent to Italy in order to pass the quality, taste and look controls .”

The shooting of this exclusive collection, taken in New York, has the model Vlada Saulchenkova as testimonial.
The extraordinary sales goals obtained thanks to the national TV channel, has induced Us to open several corner shops in South Korea.