Parah uomo: vibrant contrasts for spring/summer 2014

Parah uses its great expertise of over 60 years dedicated to women's apparel to create a refined and appealing total look for men that can be worn in the city, on vacation, and during leisure time in complete comfort and freedom.
The contemporary man is the concept behind the Parah Uomo collection that presents a genuine summer dress code for the guy who loves comfortable, versatile, functional clothes that are stylish, sophisticated, and of the highest quality.

The Parah men's collection has completely changed its look and reflects the taste and values of a contemporary man who's a globetrotter and dreamer with a hint of nostalgia. 
The collection is understated, sleek and simple, but the fabrics and details are refined. Cotton is blended with nylon to achieve a softer feel.
The carefully studied combination of colors and prints ranges from solids with contrasting hems and waistbands to floral prints, stripes, checks and polka-dots. The color palette is vast. Typical naval hues have been given a contemporary twist: red is replaced with burgundy, light blue takes the place of navy, and dark gray is the choice for the "sea dog" who loves adventure.  For men who are more nostalgic and prefer vintage style, Parah presents delavé fabrics in floral prints and cord trim in shades ranging from dark gray, anthracite gray and olive green to bright orange, pink, light blue, and aquamarine.
Then there is the super-modern guy who loves parties and life on the beach and wants to be bold with colors or strong, more distinctive prints such as tiny floral motifs, narrow stripes or solids in green, light blue, pink, turquoise, orange, ruby and magenta.
Apparel also plays a very important role in the collection and completes the look of the Parah man with T-shirts, polo shirts, shirts, jackets, scarves, and hats that can be coordinated with Bermuda shorts, swimsuits, and jammers and worn with a soft, comfortable sandal.