In its years of activity, Parah has worked to develop a project, a philosophy that aims to create new trends with an unmistakable touch: the passion for the product, the assiduous and continuous research, the unique style, the absolute glamour and an inimitable comfort. The combination of all these elements makes Parah an exclusive, desirable and easily recognizable fashion brand that stands for established reliability and excellence.

The Parah woman is self-confident, modern and sensitive, with an hectic daily life that does not prevent her from being fashion-savvy. She is looking for a strong language, which can be catchy, seductive and extremely personal.

Parah chooses to propose garments of refined elegance, enclosed both in its lingerie collection and in its beachwear collection. Thanks to the diligent and accurate research that has been developed during the numerous years of activity Parah is able to create high-quality garments that last longer and that are extremely reliable. The fabrics and materials of every accessories have preventively been analyzed in order to avoid allergic reactions. The clean and accurate cuts, used in the most delicate and soft areas confer an absolute comfort and perfect wearability.

Some phases of the tailoring process are hand-made by highly specialized staff; the maniacal attention and the suitable choice of every single element contribute to the creation of a product that is easily recognizable and elegant: a unique luxury garment with a contemporary taste, easy to wear and absolutely accessible.

The corsetry aims at luxury and seduction. The collections consist of a potpourri of interchangeable models, which go beyond the culture of lingerie and borrowing ideas from the prêt-à-porte, range in the world of everyday life and attest the sensual refinement of corsets, top and brassiere. The differentiated cups guarantee an absolutely perfect wearability and offer to the Parah woman a new and personal face of the most exclusive elegance and charm.

The beachwear collection merges original and unique colours, slightly snobby sartorial cuts and the most cutting-edge technological fabrics in order to encode an harmonious and thorough style that envelopes and moulds the silhouette of the Parah woman, enhancing and emphasizing the sinuous elegance of the body shapes.


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