From January 2015 Parah has officially opened the doors of its new showroom in Milan, an exhibition space in the heart of the Zona Tortona, the center of fashion and design.

The showroom in Via Tortona will be used for the official presentations of the collections to buyers and to provide a new benchmark in the world of beachwear and lingerie to press.

The new showroom of 150 square meters was opened January 19, 2015 in Via Tortona 14, within a context of industrial flavor reminiscent of the historical site of Gallarate, in a perfect combination of tradition and innovation.

A part of the showroom is also dedicated to the exhibition of pictures of  Parah advertising, the most representative from the 50s to today, in a visual journey that traces the history of the brand and iconic pieces.