F.A.Q.

Parah has returned to its roots, while embracing contemporary innovation. We have combined our Italian artisanal tradition with modern designs and cutting-edge materials.

Follow us on Instagram @parahoriginals and Facebook for exclusive updates and style inspiration.

Parah's latest collection elevates the brand's signature aesthetic, blending timeless Italian elegance with modern flair. It introduces fresh silhouettes and innovative fabrics, redefining sensual sophistication for today's discerning clientele.

Parah is proud of its Italian heritage and design. While we are moving our production, some items are currently manufactured outside of Italy to maintain high quality at affordable prices. All of our products are designed in Italy, embodying Italian style and craftsmanship. We are actively working to increase our Italian production.

We use a combination of traditional high-quality fabrics and innovative, cutting-edge materials to ensure comfort and style.

Parah's new collection features an array of exquisite beachwear and lingerie, complemented by stylish activewear and loungewear. These pieces honor Parah's heritage while introducing fresh, innovative designs that blend comfort with sophistication.

We offer:
(Italian) sizes from 40-48 and S-XXL

Our bra sizes, if without cups; 1-5
With cups; 1B, 2B, 3B, 1C and 2C

Parah is committed to quality and durability. We continually evaluate and improve our sustainability practices, focusing on creating long-lasting products that reduce the need for frequent replacement.

We maintain rigorous quality control measures throughout our design and manufacturing processes, combining traditional craftsmanship with modern techniques.

We release seasonal collections, with key launches for the summer and autumn/winter seasons.

Parah garments are crafted with premium materials that deserve attentive care. For best results, follow the care label instructions on each item. Generally, gentle hand-washing with mild detergent and air-drying will help preserve the quality and longevity of your Parah pieces.

Parah currently only ships to European Union (EU) countries. We are committed to providing excellent service to our EU customers. For specific shipping costs and estimated delivery times to your location within the EU, please visit the shipping information page of our website or contact our customer service.

We offer a 14-day return policy for unused items in their original packaging. For full details and instructions, please visit our returns page.

We are excited to announce that our flagship store in Corso Como, Milan, will open in late September 2024. This will be the first opportunity to experience Parah products in a dedicated physical store. We also plan to open stores in other countries later this year and next. Currently, our products are available primarily through our e-commerce platform. For up-to-date information on locations and store openings, please visit our website or follow us on social media.

While we do not currently have a formal loyalty program, we do offer exclusive discounts and early access to new collections for our newsletter subscribers. Stay tuned for updates on future customer programs and exclusive offers.

Parah accepts all major payment circuits, including Paypal.

You can easily track your order using the tracking number provided in your shipping confirmation email. Simply click the tracking link in the email or enter the number on our website's order tracking page for updates on your Parah delivery.

We apologize for any inconvenience. Please check your spam folder for our emails. If you can't locate them, our dedicated team at info@parah.com will be pleased to assist you promptly with your order details.