The Parah company was founded in the Fifties, achieving the highest success on the fashion market in the Seventies.

In fact, during the seventies Parah became a leading brand of Italian fashion, a refined brand, with garments that enhance femininity.

Innovation has always been the engine of the company and its added value. It is thanks to the innovative spirit and product research that Parah anticipated and guided the changes in the fashion market by transforming the swimsuit into a "fashion" product, attentive to trends in the seventies. The Parah Group has brought innovation in the field of fashion advertising by using, as the first in the sector, mural advertising as a means of communication with consumers. Parah pays absolute attention to fashion trends and with its swimwear and underwear collections has accompanied and interpreted the changes in the world of women, continuously updating the style and ensuring the total quality of the product in the context of manufacturing and craftsmanship. All stages, from stylistic design to production with state-of-the-art machinery, are carried out in Italy, thus guaranteeing the consumer a 100% Made in Italy product.

Particular importance is given to the design phase of the stylistic conception of the products. This phase is used to propose garments that combine the best contained comfort with fashion. The founders of the Parah Group have always made quality and style the fundamental characteristics of the company and still today they are an integral part of the company's values and mission. Since October 2019 the brands of the Parah Group have been taken over by the ParahSol company headed by Dr. Franco Ambrosio. The first success of the new management is the recognition of the brand by the Ministry of Economic Development as a historical brand and consequently the registration of Parah in the register of Italian historical brands.